Hi, I'm Pedro Rosa, a brand oriented UX/UI designer based in São Paulo, Brazil.

About me

With 20+ years of experience in the dynamic worlds of digital, branding and UX/UI design, I believe that a brand's identity is a pivotal element in shaping user perceptions and loyalty. My approach combines the art of storytelling with visually striking design to craft compelling brand experiences that resonates with the right audience.

Skills

  • User experience
    UX Design
    UI Design
    Wireframing
    Prototyping
  • Design
    Branding
    Design Systems
    Responsive
    Promotional
  • Dev
    HTML + CSS
    PHP + MySQL
    Wordpress
    Javascript
  • Technical
    Adobe Family
    Figma
    After Effects
    Ableton Live
  • Proudly worked with

selected works.

Foodspring

  • Branding / UX & UI / Design System / Figma

Foodspring is one of the finest fitness food companies from Germany. Along with Content, Art and Strategy team, our UX team redesigned existing pages using the new Foodspring branding, focused in company's KPIs such as increasing conversion rate, newsletter signups and overall reading time.

We integrated Figma inside the company culture. Before, the company was using Sketch with Invision, leading to a decentralized workflow. Figma allowed our UX team to collaborate together in building and mantaining design libraries, components and prototypes.

Figma was used in full power. From A/B testing to updatable components and micro animations, we created wireframes, navigation prototypes and conducted internal tests for recipes, articles and workouts.

Facebook for Business

  • Branding / UX & UI / Design System / Figma

Along with FB Design Team, we created a design system focused in online events for Brazil and LATAM, working with small businesses, Whatsapp conventions and more.

One of the challenges was to create and develop inside Facebook events platform, SplashThat, including all limitations. Our design system included several components and modules for building any type of events or business projects. Later the project was used as a reference for FB Business Latin America.

Sabiá

  • Branding / UX & UI / Design System / Figma

Sabiá is a global carbon restoration program and app by Amazon, Nature Conservancy and BOVControl. I created the branding, brand guidelines and a simple design system filled with components, icons and other ready-to-use solutions.

Initially, the project was focused in cocoa farms inside Brazil. Later, it expanded to cattle farms around the world. I designed components, icons, screen layouts and brand stationery in a fast paced rhythm.

Martin Luz

  • Branding / UX & UI / Figma / HTML5

Martin Luz is a well established advertising agency from Sao Paulo, working with some of Brazil's top media companies, travel agencies, e-commerce, fintechs and banks. They needed the full pack, from branding to final website. The challenge was to create an open creative design with a focus on corporate clients.

From the UX side, we developed wireframes to prototypes that aligned with the new branding. From the creative side, I worked with the art directors to create illustrations, iconography and infographics to better explain the agency creative process.

LvR Management for Artists

  • Branding / UX & UI / Motion / Dev

LvR is a management and booking agency for some of world's renowned techno artists, including ANNA, Victor Ruiz, Wehbba and Sama' Abdulhadi. Along the years, I've developed branding materials, social media agendas and masterclass websites during the pandemic.

Transensations Records

  • Branding / Cover Design

My record label, devoted to my artistic explorations as an art director but also as music producer. Since 2018 we're releasing good underground electronic music, with more than 100 releases in the catalog. Every EP cover and all its promotional material are designed by me using several illustrative techniques, from photo editing to AI artworks.